However, there are many myths about how Google works and, while fairly harmless in themselves, these myths tend to allow people to draw incorrect conclusions about how Google works. The purpose of this article is to correct the most popular Google myths.

Myth #1: The Higher Your Google PageRank (PR), the Higher You'll be in the Search Results Listing

This myth is frequent, and is the source of many complaints. People often notice that a site with a lower PageRank than theirs is listed above them, and get upset. While pages with a higher PageRank do tend to rank better, it is perfectly normal for a site to appear higher in the results listings even though it has a lower PageRank than competing pages.

 what Google does is examine the context of your incoming links, and only those links that relate to the specific keyword being searched on will help you achieve a higher ranking for that keyword. It's very possible for a site with a lower PageRank to in fact have more on-topic incoming links than a site with a higher PageRank, in which case the site with a lower PageRank will be listed above its competitor in the search results for that term.